Sporting CP has unveiled a refreshed identity to mark its 120th anniversary. The club worked with JKR to reimagine its crest and wider branding, striking a balance between heritage and progress.

What changed?

The new Sporting CP identity features a redesigned crest, with a reworked lion and a refined SCP monogram. The club has retained its philosophy of developing the person before the athlete, known as the 'Code'.

Why does it matter?

The new Sporting CP identity is important because it reflects the club's history and tradition, while adapting to the needs of modern football. With 82 points and 25 wins from 34 games, Sporting CP is 2nd in Primeira Liga, just 6 points behind leader FC Porto.

What's next?

Sporting CP continues to fight for the Primeira Liga title, with the new visual identity as a symbol of renewal and ambition. The team recently lost to Torreense 1-2 on May 24, 2026, but still has a chance to win the title. With a goal difference of +65, Sporting CP has one of the best attacks in the league, with 89 goals scored in 34 games.